Originals
Is Advertising Toast?We've distilled are many years of experience in TV advertsing and branded content into some frequently asked questions.
Scroll through the questions and click the plus button to read the answer.
A 30-second slot on daytime TV can cost between £1,100 to £2,200 peak rates for shows such as Hollyoaks and Catastrophe are around £10,000 to £20,000. Channel 4 have done a great job of acquiring top-rated shows and commissioning must-watch shows like Gogglebox. Learn more about TV advert costs
Yes, companies use TV advertising because it is effective. Online brands like Facebook, Google and Amazon are some of the largest buyers of TV advertising. Learn more about TV advert costs
TV Is often seen as the best way to advertise due to it's high return on investment. It also has a huge reach so the advert will be seen by lots of people. Learn more about TV advertising
BVOD stands for Broadcaster Video on Demand, services like the BBC iPlayer or Channel 4's My4 are examples of broadcasters instantly providing video when viewers want to stream a show. Learn more about BVOD
According to Advertising Association/WARC figures BVOD investment grew by 17.2% in early 2022 alone. Learn more about BVOD
DRTV ads differ from brand response advertising in that the viewer is urged to respond to the offer directly. Calls to action can range from a toll-free number on screen, a special offer or a website URL. Learn more about DRTV
DRTV stands for Direct Response Tele-Vision. DRTV adverts expect a direct response, the viewer to call a number or visit a URL. Learn more about DRTV
Branded content is a form of marketing where a company creates content that is directly tied to its brand but doesn't focus explicitly on promoting the product or service. The goal is to build an emotional connection with the audience.
Writing a brief is the best way to convey your thoughts to a creative team. The more focused on the current project, the better.
