IS ADVERTISING TOAST

How do we make every ad a sustainable ad? What will creative excellence awards like Cannes Lions look like by 2030?

Matt Bourn, co-author of Sustainable Advertising shares his insights in our series Is Advertising Toast?

See Matt's full 4 minute interview here.

In episode 2 of “Is Advertising Toast?” Leo Rayman explains why greenhushing is more dangerous than greenwashing, and makes the case for radical transparency.

See Leo's full interview here.

Will Generation Alpha help create a radical shift in advertising, towards progress on sustainability? Nene Parsotam thinks so in her episode of “Is Advertising Toast?”

See Nene's full interview here.

How well are we doing as an industry in communicating credible sustainability messaging? Chiara Manco discusses how advertising can step up to the climate challenge in this episode of “Is Advertising Toast?”

Chiara shares key findings from The Greenprint, a research collaboration and report from System1, ITV and Richard Shotton.

See Chiara's full interview here.

Can the advertising sector reinvent itself into the creative sector for business? Giles Gibbons shares his vision in “Is Advertising Toast?”

See Giles' full 3 minute interview here.

In this weeks episode of Is Advertising Toast, Senior Director and Brand Manager Raichelle Weller (Wiley and O2) talks about the importance of an organisation's approach to internal communication around sustainability as a way to drive change in the wider advertising industry.

See Raichelle's full interview here.