Ella One

HRA Pharma came to Toast to optimise an online campaign for ellaOne.

HRA asked Toast to apply best social media practices to the TV Advertising assets, including amending edits, applying graphics and, where applicable, re-voicing.

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Whilst the TV was performing in terms of brand awareness, it was clear that social was not delivering in terms of messaging or branding.

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All this to make this great EllaOne campaign perform at its best on social – a key medium for the target market.

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Loaf Sofa Advert

The challenge that Loaf gave Toast was to bring to life their charming, nostalgic brand values of “slow living”. The tone of voice, the look and feel of the campaign needed to work seamlessly with their existing, very distinctive press and OOH campaign.

Smol Cleaning Advert

Would you take cleaning product advice from an impossibly cute Pomeranian puppy? In the new Smol TV advert for Smol’s range of ethical cleaning products, we are introduced to straight-talking Truth Pomb.

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